HT Brandline picks the top marketers of year 2008 as follows -
1. Zapak.com - The company created a buzz in the gaming industry and energised the industry through its online and offline efforts. The advertising model was not at all high cost but irreverent enough to attract attention.
2. Idea Cellular - The company explored the 'idea' of Inclusive Branding and communicated to the masses that the nation is changing and its time for the consumers to reach the self-actualization stage. And, then Abhishek Bachhan created some Dostana with the brand.
3. ISB Hyderabad - This six year old B-School has made itself reach the Top 20 B-Schools in the world on the Financial Times List. It is today looked as a beacon of management education in India.
4. LG - Product Innovation has been their main focus and this has helped them emerge in the Consumer Goods category as the No. 1 player. Its unique offerings combining technology and cosmetic appeal to optimal degrees have worked.
5. Titan Industries - I have always felt proud of being associated with this company in the recent past. This company is actually devoid of any market competition whatsoever. But, still it knows that re-inventing itself and its offerings is a key strategy to remain a life-style player.
6. Cafe Coffee Day - This brand has been built by zero advertising input. The brand that believes in being "in the face" through its product offerings. It has emerged as the market leader in the coffee segment and has made its competitors like 'Barista' to rethink their strategies.
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