This is one topic which is being posted in many of the marketing blogs and also one of the hottest topic amongst the PR. The main objective of the following tips is to provide the right kick to the understanding of PR executives who have recently stepped into the world of Blogging. Below is an excerpt of the 7 tips (full text is in the PDF download):
1. Before you pitch them, read their blog
2. Two words: trackbacks and comments
3. Bloggers are experts
4. It's not always about their readers
5. Giving them free stuff is ok
6. Know who else is talking about you
7. Don't throw away your traditional media relations playbook
2. Two words: trackbacks and comments
3. Bloggers are experts
4. It's not always about their readers
5. Giving them free stuff is ok
6. Know who else is talking about you
7. Don't throw away your traditional media relations playbook
Get the "7 Tips for Pitching Bloggers".
There are also many other useful resources for PR professionals who are really interested in improving their skills when it comes to dealing with bloggers. Here are a few I would recommend -
- The PR Wiki: Tips on Pitching Bloggers (Constantin Basturea)
- Don't be a bad pitcher (Anil Dash)
- Blog Relations List (Tom Murphy)
Posted by - Jaspreet Kaur.
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