Burger King-Mc Donald's recession proof???

Last week, it had come to notice that McDonald's had a sizzling set of trade figures in 2008.Not only this but it had also declared to open 1,000 stores worldwide, as consumers continue to show an appetite for fast food.Recession-resistant McDonald's is feeding consumers around the world as global meltdown has led to cost-conscious shoppers opting for low-priced meals.

The world's largest hamburger chain announced an 80% leap in profits for 2008.The healthy results were helped by an 8.5% rise in comparable sales across its European outlets. This was well above the global like-for-like sales hike of 7.2%.the average number of customers served per day increased to more than 58 million in 2008.

It can also be indicated that McDonald's low-price formula--such as the recession-friendly Dollar Menu-- is a winning strategy during the current economic scenario. McDonald's place in the food service industry is similar to Wal-Mart 's success as the low-cost retailer of choice. Mac Donald's have seen sales rise as the economy sinks, with consumers turning to the fast-food chains for low-cost meals. Though domestic sales are not as strong as international sales but McDonald's is continuing to focus on value and possibly lowering prices of certain items to stay more competitive.

The statistics are taken from http://news.sky.com/skynews.

Posted By :Jaspreet