Every generation is touchy and thoughtful about what they are called. Grant McCracken in his post said that much of the 1990s was taken up with people protesting attempts to create a name. The point was that the 1990s was to be extra-categorical and anti-categorical. The last thing Generation X wanted was a name.
Another strategy could be to accept whatever is given to you and be satisfied with a status quo inorder to escape the consequences and embraces the way it is delivered. He has also put forth that Perhaps Millennials are living under the deep cover of the term called Millenial. Presently, the workplace has become a psychological battlefield and the millennials have the upper hand, because they are tech savvy. They are multitasked; they talk, walk, listen and type, and text at the same time.
There can be many related explanations that Millennials are too varied for a particular label that can be apply to it. But they have fine control over the identities that they don't need to resort to big, poorly-defined memes like generational labels. Above all this, social networking tools help them to define themselves in a much complex and nuanced language.
Posted by:Jaspreet
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