The Commercial Infrastructure at the Bottom of the Pyramid

Millions of 'middle class' and 'lower middle class' consumers over the globe are the target markets for most of the MNCs operating today. As a marketer, I would firmly believe (even though I do not have enough data to prove) that the real source of market promise lies in the billions of the 'aspiring poors' who are on the verge of joining the economy.

Isn't it the time for MNCs to look at globalization strategies through a new lens of inclusive capitalism. The companies which have the resource and pertinence to compete at the bottom of the World Economic Pyramid have prospective rewards like growth, profits and incalculable contributions to humankind. The reason is that countries which do not have the modern infrastructure or products to meet basic human needs should be an ideal testing base for developing environmentally sustainable technologies for the entire world. Furthermore, wouldn't MNC investment at the Bottom of the Pyramid mean lifting billions out of poverty, social decay, political chaos, terrorism and environmental meltdown that is certain to continue if the 80 - 20 principle of the money distribution between the rich and the poor continues.

Prof. C.K. Prahalad and Prof. Stuart L. Hart mention this model in their research paper titled "Fortune at Bottom of the Pyramid" and further say that Creating buying power, Shaping aspirations, Improving access and Tailoring local solutions are the four elements of the commercial infrastructure that MNCs should keep in mind while investing in this highly rewardable class. Creativity, imagination, stamina, passion, empathy and courage are as important as analytical skills, intelligence and knowledge to be successful at the Bottom of the Pyramid.

My question is, Why should it be MNCs only ?

Why not NGOs, local and state governments, local entreprenuers and enterprises and social communities implement this model successfully ?