Celebs and Our Perceptions

Have you ever thought why people are so crazy about Celebs ? I will tell you the answer, Because they are at a certain position about which we always dream about. This makes us follow them blindly and most of the times fashion things in accordance to their styles. Why do we read so much about them ? Why do we try and imitate them ? Why do we use the products they promote ? Why do we wear what they wear ? Are Celebs REAL ? Are Celebs perceptions ? Or, Are these perceptions about constructivism ?

Many of my friends go gaga when they see Britney's pics on newspapers in a skimpy outfit, when they see Shahrukh Khan waving his hands at the public, when they hear Kareena Kapoor breaking up with someone, when they read about Paris Hilton getting drunk or for that matter getting tense when they hear Madonna filing for a divorce or Michael Jackson suffering from a disease. Why do people read it ? Moreover, why do people gain pleasure or become sad on reading or hearing about them. Is it entertainment ? Is it jealousy ? Or, is it something else ?

For sure, celebrity news has had its share of controversies. And, no matter what anyone says, it will always remain an inseparable element in our society.

Here comes a discussion point, Can Brands/Products be like Celebs and be created out of perceptions?

If the so called celebs are just about perceptions that are painted red in bold so that people can hear and read them in print and perceive about them to be true and real, the same can be done to products and brands. It is thus important for a marketer to craft perceptions around products so that a consumer connects to them. It then becomes a simple task for the consumer to evaluate a brand on its 'first impression'.

An initiative in this would ultimately lead to a buyer's caravan of desires. As per the famous Iceberg Principle, for one rational reason for a product/brand to be bought, there are 10 hidden emotional reasons also. It is the same with Celebs. For someone to idolize a celeb, we have just one rationale, but the underlying emotional connects are much more than our subconscious mind can ever think.

Remember the famous saying, "Perceptions are innocent until proven guilty".