Developers, consultants, trainers, team leaders have all become victims of the recession facing the IT/ITeS sector. A fresh entrant — The Bloggers — can soon meet the same fate. With marketing budgets of corporate going lean, professional bloggers, who blog for a living, may be the next to front the slump spank.“The current economic recession has scared people. Bloggers are facing the wrath of the recession, especially in US and Europe. Online ad-spend by advertisers has come down due to the current cash flow problems. But advertisers haven’t completely stopped online advertising; they have stopped new online ad campaigns but are running existing ones on blogs,” said Vikram Deo, blogger (http://www.nampblog.com/).
However, all is not glum on the blogging front.ET reports "Traffic is up and experts feel the India blogging market has a lot of potential that is yet to be explored.The blogging phenomenon in India has just started and it will grow soon as more people get access to the internet. Today, internet penetration is just 4% in India.”
India doesn’t have blogs like Techcrunch or Gigaom whose revenue runs into millions of dollars.Many individuals maintain blogs as a means to express themselves, connect with individuals, find opportunities and build a personal brand. These activities may become more important during a recession when jobs are scarce.The professional blogging community might find it hard to duck their way.
Nearly 95% of blogs don’t expect to earn real money. The top 1% will survive since production costs are low. The 4% remaining of small blogs trying to make money will have a bad year in 2009 and many will become just hobbies.
Posted by - Jaspreet Kaur.
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