BankRate, a financial information site, made a multimillion dollar purchase. This made one savvy blogger the owner of the most expensive blog in the world.
Johns Wu, founder and sole employee of Bankaholic, has been paid $12.4 million for his financial blog and may receive up to an additional $2.5 million over the next year. The posts on the blog ranges from the advertising gift card promotions to rants about the current state of economy. The major sources of revenue for this Wordpress Blog comes from Adsense, Bank rate Partner Program and credit card affiliate links.
A deal which is estimated at $15M for the site is highly ranked for many top banking terms,ie CD Rates and contributed by only one person is really commendable. I was simply blown away with this news and could say only “WOW”, as Mr.Wu must be a genius in BB- Banking & Blogging.
Posted By - Jaspreet Kaur.
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